About Us

It's all starting with t-shirt's — and a big idea. Born as Dirt2Dust, a grassroots brand inspired by the grit and soul of mountain biking, our mission isn’t backed by investors or crowdfunding — it's powered by riders. We're self-funding this journey through the sale of our first shirts with the goal of raising $30k to fund initial designs, prototypes, and the first small batch run of MTB apparel. This is a rider-built effort: by the community, for the community. Each shirt sold fuels the rise of D2D Apparel — a company rooted in purpose, progress, and the trail ahead. No shortcuts. No noise. No nonsense. We believe the clothes we ride in should be as sustainable as the trails we ride on.

Our mission is to craft high-quality mountain bike apparel using only natural fabrics—minimizing or eliminating synthetics—proudly sourced and made in the USA. Local production means a smaller environmental impact, support for American workers, and control over every step — from fiber to finished product. No overseas shortcuts. No greenwashing. Just honest gear, built with integrity. This isn’t fast fashion for the trail — it’s apparel designed with intention, built to last, and inspired by the ride for the ride. Because the trails are calling — and your gear should answer.

Brand Values

1. Rider-Built 

We’re self-funded and community-driven — built from the ground up by the people who live and breathe the ride.

2. Sustainability

We will use primarily or exclusively natural fabrics and local production to reduce our environmental impact—because the trails we ride deserve our respect. 

3. Made in the USA

Every piece will be proudly sourced, sewn, and finished in the United States to support local jobs and ensure total transparency.

4. No Fast Fashion

We will build gear to last — not to be thrown away. Quality, not quantity, is how we ride.

5. Purpose Over Profit

We're not chasing trends. We're chasing something real: gear with meaning and built for the ride.